In the spring of 1976, the Macbeth ColorChecker was introduced to photographers. It ended up setting a new, reliable standard in color correction and representation (and for a long while held the record for a most-photographed object...). Today, the X-Rite ColorChecker remains an essential tool and cross-industry standard for balancing and reproduction of true to life color.
ColorChecker technology delivers consistent, accurate and repeatable color results for film, video and digital. Any user can fully trust that ColorChecker will provide an unrivaled result every time.
Note: Looking for the greyscale ColorChecker cards? Visit the white balance cards & charts section.